Diversity is good for business

European economies and companies must cope with demographic ageing, a shrinking workforce, paradoxically coexisting with significant unemployment, and increased pressure on public finances.
At the same time, European companies need to find ways to overcome skills shortages or mismatches whilst facing increasing global competition for talents. Promoting diversity can therefore play a positive role in addressing today’s and tomorrow’s challenges in the labour markets and in workplaces.
The business community is active and we believe diversity can bring direct and indirect benefits for companies in the form of creativity, innovation, reputation and competitiveness. Companies are resorting to different approaches to promote diversity at all levels. These individual voluntary initiatives, such as networks and internal targets, aiming to mobilise the potential of a wide range of diverse groups in a way that is tailored to individual companies’ realities.
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